Give your Website Visitors a Bonus

Have you purchased a set of Private Label Rights (PLR) articles and arent exactly sure 
what to do with them?  PLR articles can be used as an inexpensive but highly effective 
marketing tool.  Ideally you will purchase articles that tie in directly with your website or 
have an obvious correlation.  Once you have your stock of articles, you can give visitors 
to your website an option to sign-up for free content.  This gives you, the 
website/business owner, a potential client list.  But in order to get those e-mail addresses 
you are going to have to make it worthwhile.  

One option is to send out a regular newsletter with one of your PLR articles as the main 
focus.  In addition to providing your mailing list with valuable information you can use it 
as a means to keep your company and website in the forefront of their minds.  Be sure to 
always include contact information and special offers that you are providing to 
customers.  As PLR articles can be re-written, you can re-use the same article down the 
road with enough changes to make it new and fresh.

Package your PLR articles into a free ebook format and offer it to your website visitors 
that sign-up for your mailing list.  After sometime, you can rewrite the PLR articles to 
create new ebooks with no additional cost other than the time it takes to change the 
articles.  Sometimes information in the articles may be dated, be sure to correct any old 
information or references to events in the past that are no longer relevant.  Use the 
mailing list you compiled from the ebook to send out regular updates about your 
business.

The initial purchase of PLR articles is a smart investment.  They can be used as is right 
away to begin marketing your business.  If you have a flare for writing, take it upon 
yourself to rewrite portions of the article to make them new and you get more mileage 
from them.  If you would prefer not to do it yourself, you can hire a writer to rewrite 
them for you for a very reasonable price.


